Sierra Leone’s Digital Boom: Are You Ready to Market in the New Wave?

Sierra Leoneans are going digital and there’s no turning back! In the past decade we’ve seen an explosion of digital products, apps, media and online personalities. Digital has all but killed the newspaper. TV and radio still matter but if you want to inform and impress you have to go online.  

As of January 2024, Sierra Leone had 2.7 million internet users, a 30.4% penetration rate. This means more people are connecting online, presenting huge opportunities for businesses to tap into the digital landscape. What’s even more exciting? Social media usage has surged, with 1.02 million users (11.5%) of the population, actively engaging across platforms.

Between January 2023 and January 2024, internet users in Sierra Leone grew by 57,000, reflecting a steady 2.1% increase. Social media is seeing a more explosive growth, with a remarkable 270,000 new users (+36%) joining the digital landscape. If you do an advert on Facebook you can reach up to 1 million accounts in SL. These numbers show a clear pattern; Sierra Leone’s digital market is expanding rapidly, and businesses must be ready to seize the opportunity.

This transition from analog to digital means that industry leaders and their organizations must carve an online presence. Employees need to be digitally savvy, and learn to use digital tools to add value to their projects. 

As businesses migrate their communication activities online to project their brand and reach new audiences digital marketing strategies will allow them to have real time impact, disrupt traditional media and get results. 

One company leading the charge forward on digital marketing is Vickie Remoe’s VR&C Marketing, Sierra Leone’s premier digital marketing firm. With teams in Freetown and Accra, VR&C is providing thought leadership and expertise to equip business leaders with the skills they need. Remoe and her team continue to provide free valuable resources to leverage

To help you with those resources, we’ve compiled three insightful articles from VR&C Marketing to boost your digital marketing knowledge. These pieces cover everything from event promotion to creating effective content strategies. 

The article provides tips anyone can apply! Whether you’re new to digital marketing or looking to enhance your skills, these articles are for you.

Here are the 3 must read articles that will guide you on your digital marketing journey. 

1.Master Event Promotion: Digital Marketing Strategies to Take You From Seats to Sold Out Shows

Vickie Remoe sits in front of a backdrop ready to record video content to promote the 2024 Sierra Leone Diaspora Investment Conference

Tina had the flyers, the venue, and even the band lined up but with just a few weeks away from her event, 10% of her tickets were sold. If you ever thought posting a flyer would be enough to pack out your event, then you’re making the same mistake as Tina. 

Luckily for you, this Event Promotion Guide prepared by Vickie Remoe, Director of Digital Communications at VR&C Marketing, has some key tips to prevent you from repeating Tina’s mistake. Vickie advises, “Think beyond the flyers and posters!” 

From selling an experience to leveraging on influencer marketing, you will learn how to get your event in front of the right crowd. Click HERE to read the full article. 

2. The Definitive Business Guide to Effective Influencer Marketing in 2025

Vickie Remoe, Director of Digital Communication at VR&C Marketing

Did you know that expecting a single influencer post to go viral is like thinking one gym session will give you a six pack? In the Definitive Business Guide to Influencer Marketing in 2025, Vickie Remoe breaks down why strategy is key to success.

When Mohamed approached Remoe to promote his event with a single post, she explained that marketing is not magic, it’s consistency. A well thought campaign that spans out months will always top a one-time flyer post with an influencer on it. 

Check out the full article to build your knowledge on influencer marketing and transform your approach to digital marketing. 

3. Vickie Remoe’s Digital Tips Boost Google and Social Media Discovery

Vickie Remoe, Director of Digital Communication at VR&C Marketing

You have been posting your content, but for some reason they don’t seem to go far. Vickie Remoe, in her Digital Tips to Boost Google and Social Media Discovery blog, advises us to leave “bread crumbs” across the digital landscape to guide customers to your content. 

This simple yet powerful strategy uses blogs, videos, reviews, and social media content  optimized for engines and social media platforms. 

Furthermore, this guide delivers tested strategies that work in West Africa and beyond.

So what are you waiting for? Click this link to get the full information on how you can enhance your online presence today!

So What Are You Waiting For? 

VR&C Marketing, led by Vickie Remoe, is all about helping individuals, businesses and organizations improve their digital marketing game. Follow the links in the article to get deeper and learn more tips and tricks from Vickie herself.

This will help you improve your digital marketing skills in 2025!

About VR&C Marketing Company

Vickie Remoe founded VR&C Marketing (VRC MKTG)  in December 2012  to help African businesses expand their reach through digital marketing. Our offices in Sierra Leone and Ghana help us to deliver exceptional product launches, create compelling brand narratives, and connect deeply with audiences. Our media productions, including the renowned SwitSalone.com blog, the Make Sierra Leone Famous podcast, and the Sierra Leone Diaspora Investment Conference, are designed to engage with our audience and foster meaningful conversations. Trust us to help you amplify your brand and connect with your community through our powerful content.