Unlock the power of social media at IPAM

We are thrilled to announce an exciting opportunity for entrepreneurs, marketing professionals, and anyone eager to leverage the power of social media: a free digital marketing masterclass presented by the IPAM Centre of Excellence in Entrepreneurship and Innovation (CEEI)!

Mark your calendars for February 10, 2025, as we welcome Vickie Remoe, a renowned Sierra Leonean Digital Marketing Strategist and Communications Leader from VR&C Marketing. Vickie will lead an engaging session titled “The Business of Social Media,” where she will share invaluable insights into the ever-evolving landscape of digital marketing.

Flyer: The Business of Social Media in Sierra Leone

This masterclass empowers attendees with the knowledge and skills to elevate their brands and drive business success through social media. Here’s what you can expect to learn:

Emerging Trends in Social Media Marketing
Ethics, Safety, and Sustainability in Digital Practices
Strategies for Branding and Brand Awareness
The 3Ps of Content & Social Media
Techniques for Converting Your Audience into Paying Customers (for individuals, brands, and institutions)
Information on Digital Marketing Certification at IPAM CEEI

The session will run for three hours, starting at 9:00 AM and concluding at noon. It will feature a presentation by Ms. Remoe and an interactive Q&A session, allowing you to engage directly with her expertise.

About Vickie Remoe

Vickie Remoe is a prominent advocate for digital marketing and entrepreneurship in Africa. With over 15 years of experience in the field, she is known for her engaging speaking style and ability to inspire others through her media platforms. Her work focuses on empowering individuals and businesses to harness technology for growth, particularly emphasizing brands and social impact organizations.

Vickie’s credentials are impressive, including an MSc in Broadcast Journalism from Columbia University Graduate School of Journalism, a Top African Woman in PR (2024), and recognition as one of the Most Influential Young Africans (2019). She is also the founder of SwitSalone, a platform dedicated to promoting Sierra Leone’s online presence.

The Business of Social Media at IPAM CEEI

Event Name: The Business of Social Media

Date: February 10, 2025

Time: 9:00 AM – 12:00 PM

Location: IPAM CEEI at the Institute of Public Administration and Management, University of Sierra Leone

– Cost: Free (click here to register)

Don’t miss out on this incredible opportunity to learn from one of the best in the industry! To secure your spot, register here:

We are excited to build a vibrant entrepreneurial ecosystem in Sierra Leone and beyond, and we look forward to seeing you there!

About the CEEI

The Centre of Excellence in Entrepreneurship and Innovation (CEEI) at the Institute of Public Administration and Management (IPAM), University of Sierra Leone, is an entrepreneurship hub dedicated to nurturing entrepreneurial talent and fostering innovation. The Centre offers a variety of programs designed to equip students, young entrepreneurs, and professionals with the skills and resources needed to build sustainable businesses and drive economic growth. These programs include Masterclasses, providing expert-led training on business development, leadership, financial management, digital transformation, and social entrepreneurship; Business Exhibitions, offering a platform for entrepreneurs to showcase their products and services, network with industry stakeholders, and attract potential investors; and a Business Incubation Program that supports early-stage ventures through mentorship, coaching, workspace, and business development resources to help them refine their ideas and scale effectively. Through strong local and international partnerships, CEEI is committed to building a vibrant entrepreneurial ecosystem in Sierra Leone and beyond.